The move is being construed as Kishor’s master plan to bring down the political temperature persisting in the state by communicating messages through social media cartoons.

Kolkata: In Mamata Banerjee’s war against a strong anti-incumbency wave that brought her tally from 34 to 22 seats in the Lok Sabha polls in West Bengal, a social media makeover is the latest weapon.

The Trinamool Congress has relaunched Banerjee’s social media campaigns on Facebook and Twitter, which is full of gleaming and smart cartoons, under the name, “Amar Gorbo Mamata” (Mamata, My Pride).

Seen as political strategist Prashant Kishor’s latest game plan to re-stabilise Banerjee’s reign in Bengal, the page is an exhibition of cartoons and caricatures promoting the TMC government’s popular schemes and achievements. Old photos of the Chief Minister with politicians across political parties are also being shared from the handle to recall her relationship with them.

On August 16, the Twitter handle shared a conceptualised cartoon where Banerjee and her mother Gayatri Devi were seen sitting on the floor of her Kalighat residence with former Prime Minister Atal Bihari Vajpayee, to commemorate the BJP stalwart on his death anniversary.

In the picture, Vajpayee is seen accepting ‘Malpoa’ (Bengali pancake served as a dessert) from Devi while Banerjee expresses her gratitude to the former PM for coming to her house. While Banerjee paid respects to Vajpayee in her own way, the image was also a subtle reminder of her relationship with the tall leaders of the Bharatiya Janata Party.

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